SEO with Flash Applications
Friday, April 28th, 2006This post is in response to a question from my NAB 2006 Presentation post.
There are many theories on how to do this. The HGTVPro application does not yet use this method, but it should
The easiest way to achieve Search Engine Optimization (SEO) in Flash is to provide a link in the HTML to an index page listing all of the videos/data that are in the Flash application. The index page should have descriptive links such as the actual title of the video. A description under the link would also help. The liks should then point back to the Flash page with query string parameters attached to the end of the url. The link would look something like this (http://www.myFlashVideoApp.com?videoID=3265&title=3%20Stud%20Corners). The HTML page which holds the Flash application should have simple JavaScript that can pull the parameter values from the url and pass them to the Flash Object through FlashVars. A simple way to do this is to use SWFObject (formerly known as FlashObject).
I hope this helps. Let me know if you want to discuss this further.