HGTV 2006 Rose Parade Video Puzzles
The main goal of this project was to increase HGTV.com’s Flash Player 8 penetration by offering the user a reward for downloading the latest player. The reward in this case is a Video Puzzle experience that is very difficult without the new Flash Player 8 Bitmap Class. One month after these puzzles were launched, HGTV had doubled their Flash Player 8 penetration from 15% to 30%.